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Beyonce, Sydney Sweeney and a fight for relevance: How American Eagle, Gap and Levi sparked a new 'denim war'

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Levi Strauss, Gap and American Eagle are competing to corner the denim market, with ads featuring stars like Beyonce and Sydney Sweeney.

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Beyonce, Sydney Sweeney and a fight for relevance: How American Eagle, Gap and Levi sparked a new 'denim war'
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